Navigating Playlist Promotion as a New Artist

Getting your music onto playlists can be a game changer for new artists. Playlists help your songs reach listeners who might not discover you otherwise, and can boost your streams significantly. However, the playlist landscape can be confusing and competitive.

Start by submitting your tracks to Spotify’s editorial playlists via Spotify for Artists well before your release date. These playlists have millions of followers and can introduce your music to a global audience. Keep in mind, not every submission will get accepted, so be patient and persistent.

In addition to editorial playlists, explore independent and user-curated playlists that fit your genre. Reach out respectfully to playlist curators with a brief message about why your music suits their playlist. Building genuine relationships is key here.

Focus on growing your own following, too. Encourage your fans to add your songs to their personal playlists. The more organic engagement your track gets, the more likely it is to catch the algorithm’s attention.

Playlist promotion isn’t a guaranteed shortcut, but it’s an important piece of the puzzle. Consistent effort and strategic pitching will improve your chances and help build momentum for your music.